Graphic Design vs Interactive Design

When developing a website or software, the biggest clash that takes place is between the designers and UX experts. Well, what do they do? Their responsibilities are very different, but their work goes hand in hand with each other. The designer’s work is to make the software or the website look more appealing to the users. Nobody likes to see unorganized, dull, non-styled, pages and windows. Designers add features and APIs to make the website look beautiful, while UX experts take the responsibility of enhancing the user’s experience on the website or the software. However, why do they both clash and what differences make them disagree with each other? This article will detail some of those reasons and differences.

Accessibility:

When developing software or a website, it is kept top priority to make the website as much accessible to anyone. A designer while concentrate on developing a better graphic interface for the software or website, for every platform and every person, it is the UX experts duty to make it accessible to as many people as possible.
Web Content Accessibility Guidelines (WCAG 2.0) which was introduced in 2008, has received many updates as well until 2016. These guidelines will help you in developing content that is more accessible. Especially for those with disabilities like deafness, learning disabilities, cognitive limitations, speech disabilities, etc.

Interactivity

When websites are being developed, designers try their best to integrate better graphics and better responsiveness, but what they mostly forget is that that visual integration increase the workload for the browser and in return, it causes delays in loading up the website. Designers forget to consider this fact when designing the website or software; it becomes the job of a user experience expert to optimize the website so that it loads much faster.
Now many would argue that nowadays, many internet users are using a high-speed internet. However, it is also necessary to remember that not all users have such high-speed internet. Moreover, internet speed is not the only that is to be kept under consideration. The system also uses your platform’s processor, RAM and even GPU to load contents of the website to display them accurately and not everyone has a high-performance computing system either.

Updating and Innovating

The latest version of HTML and CSS are HTML5 and CSS3. The reason behind notifying this is to note that the internet keeps evolving itself. There are many new features and ideas that are being used now to increase the traffic as well, other than enhancing the user experience.

  • The hamburger menu: These are the sliding menu bar with a symbol on the top side of the screen. You will find these on many websites these days.
  • Account Registration: These account registrations are not only viable in increasing the google ranking since the registration wizard take the user through many pages and the user spends a relative amount of time on the website, it also helps in increasing the user experience by introducing surveys in those registration. Such as: “News Category” checkboxes
  • Card Layout: First introduced by Windows 8, this feature has evolved significantly. Now many websites have introduced card layout as they not only give an elegant view to your website but also gives users ability to access the required information.

Search-Engine Optimization

It seems as Google has been introducing and updating all of its SEO algorithm software immensely as the newly introduced Google Hummingbird update has received a substantial amount of overhaul. Now webpages with Knowledge graphs will have better search result. Another amazing upgrade is the use of meaning technology, which translates the keywords and phrases in a content, rather than using the actual keywords in the content, for better search results. Not only did Hummingbird have received new updates. Google Penguin also received new updates to reduce spamming links. Same with the Google Panda and Google Pigeon.
There are many websites on the internet that have heavenly graphics, but they do not show up even in 4th or 5th page of the google search websites.
User experience experts also have the responsibility here to make content relevant. Many websites which do have search engine optimized content, do not have relevant content to what user was looking for or are overly optimized which according to Google Pigeon new update, results in bad search result. Bounce back can also make a negative impact on your website as irrelevant content mostly gets rejected by the Google as well. So it is necessary for user experience experts to make content readable and easy to read so that it provides more information to the user. It can be achieved by:

  • Using bullet points
  • Making headings
  • Using simple language
  • Relevant headings to the content
  • Graphic images
  • Graphs
  • Videos (if possible)
  • Small paragraphs

Adaptability

Responsive websites are those websites, which change their form and alignment in accordance with the screen resolution of the user’s device. This feature is getting more important by day as by 2017, Google has officially stated that websites which are not responsive, will lose their google ranking even more. As there has been a surge of 200% of mobile searches on google since smartphones were introduced.
But that is not all about smartphones. As surprising as it may sound, but almost 8 percent internet users still sue 800×600 monitors. Many users prefer functional over performance. They do not care about having the best but having something better than nothing. That is why UX experts also have to keep in mind that some users are still using older browsers and computers. There are many tools that let you optimize your website for responsiveness. Such software’s are:
GridSet: This application has been recently being used extensively as it allows users to have grids in accordance with different tablets and smartphones resolutions
Wirefy: Another amazing tool that comes with many templates of HTML for different resolutions.
Adobe Edge Inspect: This application will let you inspect your website’s responsiveness to different resolutions of different tablets and phones without the need of having those phones at disposal.

Mar, 08, 2017

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