Why companies use logo?

Logo is a small graphical or a symbol which is used by companies, organizations and individuals to promote instant public recognition. Logos can be designed purely graphic or are composed of the name of the organization. A logo should be design to communicate the value and purpose of your business to customer, because it is the first impression that people will have of your business, that’s why it should encapsulate your business accurately. Furthermore, logo gives your business a unique identity among your competitors. It is the mark by which your company is recognized in the industry. A well design logo is the mark of a well-run business.

Using logo as your business ID is very common these days, almost every company is having its own logo as business identity. This trend has established the logo designing as a professional business, now there are companies and freelance designer who are selling their designed logos to the companies. Logo designing involves marketing team also, because your logo will appear at your marketing materials such as newspapers advertisement, online at your website and at you product if you have. Let’s take a look at what makes a logo memorable.

Simple Design

If you look at the top brand logos they have one thing common which is simple design. Always try to keep your logo design simple. The reason behind keeping your logo design simple is that it is memorable. When people will see these logos, they may be busy that is why a simple design is necessary.

Color scheme

Choosing right color for your design is very important. A good logo should have only two or three colors. By choosing a color or a combination of colors for your logo, you will take on those associations. Colors will evoke certain emotions and feelings towards your company so it is vital to choose a color that will represent your uniqueness effectively.

Versatile logo

Logo should be versatile. It should be able to work across verity of mediums. Logo should be designed in vector format so that it can be scaled to any sizes. It should be able to work in horizontal and vertical formats.

Targeted Audiences

Logo creation is not just about illustrating pretty colors. What you are creating it is going to talk to the customers. You should have good knowledge of the brand or company and the targeted audience. It is not necessary that your logo must have your product image or some text related to your company, for example you cannot find any computer on apple logo. The only thing that does matter is the color scheme and simple and memorable design.

Mar, 09, 2015

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