What is WordPress? And why is it the most-popular content management system (CMS) in the world today? WordPress has come a long way since its 2003 induction.What started as a blahzay blogging platform has turned into one of the world’s most prominent open-sourced CMSs; downloaded over 65-million times! And the benefits of using WordPress are undeniable. Below, Learn It! Anytime highlights the top reasons why webmasters of every ilk use WordPress.
The following reasons will give you a detailed insight regarding the benefits of using WordPress.
SEO Friendly (Search Engine Optimization)
Another great built-in feature of WordPress is its search engine optimization. This means that before you even begin to set up any plugins or anything else for that matter on your website, WordPress has already been hard at work getting your website noticed in search engines. Now, don’t expect to rank at the top or even on the first page immediately just through using WordPress. This is a process that takes some time. But you can be sure that WordPress makes it easy for search engines, especially Google, to find your website more easily. And then there are the massive amounts of SEO plugins out there that you can use to help increase your search engine chances even more!
Plugins add Fun & Functionality
A WordPress plugin is extra software code that you can easily add to your website from within your admin area that give you extra functionality, such as extra Search Engine Optimization, or a fancy way to print out your web pages. Many plugins are free, in fact most of the one’s I use are free. But sometimes you may want to pay for a premium plugin that is more advanced and complex than some simple free ones.
When you first get your WordPress website installed, it will come with a standard set of features. But when you add plugins, then your website becomes unique to you, and gives your site the ‘bells and whistles’ to make it really sing.
WordPress Themes WordPress uses themes to render the look of your website. So when you go to upgrade your site to a new look, it doen’t mean creating a whole other website, it just means changing the skin of your site, changing the theme. All the content will remain intact. And if you want to switch back and forth between themes you can do it with a few clicks.
WordPress makes mobile optimization easy
Mobile browsing is huge, with mobile internet usage expected to outpace desktop internet access as early as 2014. Long story short – if your website isn’t mobile-optimized, you stand to lose a serious percentage of your traffic to competitors who have taken this necessary step.
Unfortunately, creating a mobile website version for standard HTML sites can be both complicated and expensive. WordPress, on the other hand, makes the process easy through the deployment of responsive site themes (which automatically adjust display parameters to suit digital devices) and plugins like WP Touch, which create mobile website versions on the fly.
Anyone Can Use WordPress
You can easily add pictures, write articles, embed video and more with little effort. If you can copy and paste or drag and drop, you can use this platform! The hub of a WordPress website and where you will spend most of your time, is the dashboard. Here, you can organize and manage content, add features and social sharing to your site and change the theme or theme options without having to hard code them using WordPress Plugins.
WordPress Plugins to do lots of cool stuff
One of the most exciting things about WordPress is the amount and quality of plugins that are available to enhance your website. These range from contact forms to Twitter feeds, image galleries to social community builders, it’s all there. Now you don’t need to manually add code to your website, you can simply add a plugin using the easy and simple admin area system and you’re ready to go. WordPress plugins are an amazing way to add extra functionality to your website.
It Does The Work For You
WordPress gives you the look and feel of a code based website but offers everyday users an easier way. Plugins are essentially packaged up code ready for one click installation. They are used in place of you having to add the code to the website in order to make the changes. There are over 30,000 plugins available in the WordPress Plugin Directory so if there’s a feature you want for your website, chances are there’s a plugin for that!
While its controversial to automate your social media efforts, especially on Facebook where posting from connected apps can severely hurt the number of people who see your post, for many it’s a necessity and the Publicize feature makes it easy, directly connecting your WordPress installation with Twitter, Facebook, LinkedIn, Tumblr and more so that you can instantly promote anything you publish.
Best of all, you can make changes to your posts, adding @replies, hash tags and other information before sending them out.
All in all, it’s a simple but powerful tool for promoting your posts via social media.
Information Protection & Security
Knowledge is power and as a business with high stakes, we understand that you need to protect your information from being hacked into and misused. WordPress allows you to upload your content (e.g. images) from a secret admin area instead of through a traditional FTP. This way, you put yourself at less risk of deleting important files or uploading content to the wrong directories. WordPress are constantly releasing new updates and security patches for any bugs found so you can assured you will be up-to-date with the latest in website security.
Support and stability
WordPress is supported by a very large number of developers. Smaller platforms come and go but WordPress is likely to stick around for a very long time making it a more stable choice than other trendy options. In addition, because it is so popular people are constantly adding to the WordPress engine making it better and more feature-rich all the time.
It is for these reasons that WordPress is our number one platform of choice for law firm websites and blogs. If you really need a more advanced system consider tools like Extron and Kenticho but be prepared for very considerable costs and a steep learning curve.