If you are planning to run E-mail marketing campaign just remember one thing that E-mail marketing is not an easy job, it is a tough sell for any company. Consumers would not pay much attention to the marketing email as they read through their E-mails for the day, and only the most interesting or useful emails will be opened before they are deleted. There are certain proven methods which you can use to encourage readers click through and share information for a greater return on your advertising investment.
Avoid using recipient’s name in your E-mail
Don’t use recipient’s name in your E-mail, by using recipient’s name in the E-mail you are making them uncomfortable because they don’t know you. The suggestion here is that if you are to use personalization as an email strategy, do so in an effective way. If you want to personalize your emails use consumers purchase history and suggest them product as per their previous history purchase without naming them.
Write standout subject
As we are living in the era of smart phones and other mini devices, your E-mail should be mobile optimized. Optimizing E-mail by formatting it to be read on both computers and mobile devices confirms that you reach everyone on your E-mail list. You should use the subject line that standout and attract user to check the E-mail. There are several different guidelines for you to go, but it’s best to create your own style.
Use a promotion
E-mail marketing means offer or promotion always try to send some offer to the consumers. Promotional E-mail is usually short and sweet; you might have to create special graphics to get consumer attention. Give consumer a reason to act quickly, rather than let the E-mail sit in their inbox. Create a sense of urgency with your promotion and offers. Use active language like “Shop now.” Try to keep your offer text short, promotional E-mails don’t require too much explanation.
Personalize E-mail experience
Avoid sending blanket E-mails to everyone on your list, you have to set E-mail sending frequency. Some people are so loyal to the company and engaged that they will open all emails and click through, others form a habit of automatically deleting the regular E-mails. Asking for advice and giving recipients the choice to adjust how many and what kind of E-mails they get is more likely to result in a beset E-mail marketing campaign with a high click-through rate.